About

William McCarron is a highly accomplished business strategist and operations expert, currently steering the ship as Chief Strategy Officer at Estrid, one of the fastest growing companies in Europe. From the company's inception, William has been the driving force behind its meteoric rise. In a span of just four years, he architected and executed the operational blueprint that catapulted Estrid from a startup to a 9-figure industry leader in 15 European markets. Specialising in operations, from retail expansion to supply chain management, William has overseen the company's growth from zero to millions of customers globally. His leadership has not only ensured operational excellence but has also been instrumental in raising millions of dollars in funding to fuel Estrid's rapid scale. Prior to Estrid, William founded a consultancy that specialised in aiding consumer goods startups. Under his guidance, several of these startups evolved into unicorns, cementing his reputation as a trusted advisor in the sector. His analytical foundation was built during his tenure as an investment analyst and researcher, a role that instilled a data-driven approach to decision-making. William began his professional journey in operational roles at a leading U.S. consumer goods company, laying the groundwork for his expertise in scaling businesses. Now serving as a mentor on MentorPass, William is keen to impart his wide-ranging experience in business strategy, operations, and scaling. His mission is to arm the next generation of entrepreneurs with the knowledge and tools they need to launch, grow, and sustain their ventures for lasting impact and financial success.