About

I've lead digital teams from early startups to large tech-enabled brands. Here to help folks with any and all scaling problems: tech stack, operations, team building, business performance management, and more.

Experience

Scaling: Madison Reed

Over the past 4 years I've been an exec at Madison Reed leading their digital strategy and execution, taking the company from $20MM in revenue to well over $100MM in revenue. I've overseen growth, AOV squad, product management, engineering, and part of the brick and mortar denovo team. As the company has scaled I've been at the center solving growing pains as they've come up.

Zero to One: Lively

I joined Lively when it was in it's infancy, just a deck and a plastic prototype. It's mission was to help older adults remain living independently longer, via activity sensors placed throughout the home. With a great team we developed the hardware (Shenzhen) and the software (San Francisco) and took the product to market. The company was later acquired by GreatCall based out of San Diego.

Growth: Sephora

Sephora was going through hyper growth and it was largely focused on it's mobile apps, of which I lead the product team. We developed the strategy around their positioning within their greater brand, and created a feature set to drive retention and engagement of high LTV clients.

5.0

Frank '

We were looking at improving the way we track and attribute revenues from our digital marketing spend. Tyler was very insightful, he walked us through how they look at multichannel attribution and their approach to server side tracking. He was able to review our approach, suggest questions for our post purchase attribution survey, and other insights that allowed us to better leverage the data we were collecting and increase ad spend more efficiently. Highly recommended!

Carly G

Tyler was very helpful. He had reviewed my ecomm site prior to the call and came with insightful questions to get the conversation rolling quickly. The answers he provided to my questions were actionable and easy to implement in our brick and mortar locations. I would definitely recommend Tyler.

Rik K

Tyler was great. We got all questions answered and there were definitely a few beliefs broken around IT for e-commerce and scaling a brand in general.