About

Sunny Bonnell is a bestselling author, Thinkers50 Radar Awardee, which recognizes the top thinkers in the world, a top 30 global expert in branding, GDUSA's Top 25 to Watch, and recognized as SWAGGER Magazine's "Visionary Brand Icon." She is one of the most respected brand leaders in the world and works as an executive advisor, specializing in empowering founders, CEOs, and leaders with the tools and mindset needed to grow their brands and businesses. She focuses on developing leadership skills, helping lead an innovative culture, and growing an organization with impactful leadership techniques. Work with her to: - Articulate a clearer and compelling vision - Deploy better culture-building tools - Scale your company to new heights - Solve your most pressing brand challenges - Be a stronger leader for your team With 20 years of experience leading Motto®, one of the world's top branding agencies, Sunny has worked with top leaders at prominent companies such as Virgin, Google, Microsoft, and the Minnesota Vikings, among others.

Experience

MOTTO®, Co-Founder & Chief Visionary

Motto® is a global branding agency that powers the world’s most innovative tech companies to champion big ideas and leap to what’s next. Clients include Google, Hershey's, Microsoft, Virgin, Brooklyn Brewery, and more.

Certified Visionary Leadership Coach

Studied under the renowned expert of vision Oleg Konovalov. As a Visionary Leadership coach, I help business leaders determine an organization’s vision or set its strategic direction. I also coach leaders to become visionary leaders.

RARE BREED, Bestselling Author

RARE BREED: A Guide to Success for the Defiant, Dangerous, and Different, is an unconventional business book that explores seven so-called vices that society deems as counterintuitive to your success and reframes them as virtues. The seven traits are Rebellious, Audacious, Obsessed, Hot-Blooded, Weird, Hypnotic and Emotional - all traits are considered cautionary in tales. In the book, we explain why they are your superpowers in life and work.

GDUSA Top 25 People to Watch

Recognizing the top thinkers and designers who embody the spirit of the creative community.

5.0

Kyle P

My meeting with Sunny was incredible. She took the time to really understand my business and unique challenges to give personalized and actionable advice. I left feeling confident in the steps I need to take to push my business forward and motivated to jump right into the work. I am so grateful for the opportunity to connect with her. I’m excited to start taking action on everything she has so thoughtfully laid out for me and hoping to be able to pay forward or back the help and guidance she's so graciously shared with me.

Camilla C

I went into my first session with Sunny feeling a little overwhelmed and lost. Her insightful questions and active listening helped her understand my background and needs, and she quickly grasped the kind of support I was after. A helpful and inspiring collection of information, advice and recommended reading soon followed and helped me get myself into position for my next big career push.

Brandon G

Sunny has challenged me on every call. She always goes above and beyond and genuinely cares about entrepreneurs. Sunny has been helping me get clear on what I want and how to get it. I would recommend meeting with Sunny if you're serious about becoming a better/stronger brand, because she is a great coach!

Anna S

I have been working with Sunny for a while now and it's always a pleasure. Her knowledge is unmatched and each session leaves me with a ton of action items that I have continued to see results from.

Erica E

Talking with Sunny was a great boost! She is thoughtful and insightful and quickly helped me isolate and identify problems I could only vaguely describe before.