Sunny Bonnell
Co-Founder @ Motto®, Growth Mentor for Agency Founders
Brandon Grbach
“Sunny has challenged me on every call. She always goes above and beyond and genuinely cares about entrepreneurs. Sunny has been helping me get clear on what I want and how to get it. I would recommend meeting with Sunny if you're serious about becoming a better/stronger brand, because she is a great coach!”
About
Most entrepreneurs and founders don’t struggle because they lack ideas. They struggle because they have too many priorities, too little clarity, and a business that’s growing faster than their systems, team, and strategy can handle. I’m Sunny Bonnell, Co-founder and CEO of Motto®, an internationally recognized strategy and design firm that helps ambitious leaders build brands that scale, stand out, and move the business forward. I’m a global bestselling author and a Thinkers50 Radar Honoree, recognized among the 1% of the world’s top management thinkers, a Top 30 global branding expert, WEBBY awardee, GDUSA’s Top 25 to Watch, and SWAGGER Magazine’s “Visionary Brand Icon.” Over the past two decades, I’ve advised founders, entrepreneurs, and executive teams at every phase of growth, including work with iconic brands like Google, Microsoft, the NFL, the Minnesota Vikings, and more. Along the way, I’ve built what I teach, bootstrapping a business from $250 into a world-class brand agency, negotiating multi-million-dollar deals from an iPhone, and advising billion-dollar companies on the road to IPO. On this platform, I work with founders, agency owners, and creative leaders who want practical, high-level guidance on: → Strengthening your sales approach and pricing with confidence → Hiring the right people and leading high-performing teams → Scaling operations with values like excellence and innovation → Turning your positioning into a true business asset → Making decisions faster, with less second-guessing If you’re navigating growth or a high-stakes inflection point, I’ll help you cut through the noise, clarify what matters most, and move forward with a plan you can execute immediately.
Experience
MOTTO®, Co-Founder & CEO
Motto® is a global branding agency that powers the world’s most innovative tech companies to champion big ideas and leap to what’s next. Clients include Google, Microsoft, Virgin, the NFL, Artnet, the Minnesota Vikings, and more.
THINKERS50 RADAR AWARD
The Thinkers50 Radar Award recognizes emerging thinkers whose ideas are shaping the future of leadership, strategy, and business.
RARE BREED®, Bestselling Author
RARE BREED: A Guide to Success for the Defiant, Dangerous, and Different is a bestselling book that reframes what the world often labels as difficult, defiant, or disruptive into strategic advantages.
GDUSA Top 25 People to Watch
Recognizing the top thinkers and designers who embody the spirit of the creative community.
Certified Visionary Leadership Coach
Studied under the renowned expert of vision Oleg Konovalov. As a Visionary Leadership coach, I help business leaders determine an organization’s vision or set its strategic direction. I also coach leaders to become visionary leaders.
5.0
Kyle P
My meeting with Sunny was incredible. She took the time to really understand my business and unique challenges to give personalized and actionable advice. I left feeling confident in the steps I need to take to push my business forward and motivated to jump right into the work. I am so grateful for the opportunity to connect with her. I’m excited to start taking action on everything she has so thoughtfully laid out for me and hoping to be able to pay forward or back the help and guidance she's so graciously shared with me.
Kyle Petersen
My meeting with Sunny was incredible. She took the time to really understand my business and unique challenges to give personalized and actionable advice. I left feeling confident in the steps I need to take to push my business forward and motivated to jump right into the work. I am so grateful for the opportunity to connect with her. I’m excited to start taking action on everything she has so thoughtfully laid out for me and hoping to be able to pay forward or back the help and guidance she's so graciously shared with me.
Camilla C
I went into my first session with Sunny feeling a little overwhelmed and lost. Her insightful questions and active listening helped her understand my background and needs, and she quickly grasped the kind of support I was after. A helpful and inspiring collection of information, advice and recommended reading soon followed and helped me get myself into position for my next big career push.
Ricardo P
I first connected with Sunny after Kenny from MentorPass recommended her, and I couldn’t be happier. She’s got over 25 years of experience and brings so much value right away. She asked all the right questions, gave me clear guidance on hiring the right team, and even pushed me to think bigger. I’m definitely booking more calls with her (she’s fantastic.)
Brandon G
Sunny has challenged me on every call. She always goes above and beyond and genuinely cares about entrepreneurs. Sunny has been helping me get clear on what I want and how to get it. I would recommend meeting with Sunny if you're serious about becoming a better/stronger brand, because she is a great coach!
FAQs
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Code of Conduct
No Pitching
Privacy and Confidentiality
Professionalism
Monthly Advisory Memberships
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