About

As a seasoned creative marketer and influencer / social media expert with over a decade of experience, across various omni-channel functions, including creative and production, influencer & creator marketing, social media strategy, event marketing, creative strategy, and account management. Proven track record executing end-to-end marketing initiatives and strategies with a comprehensive digital approach to drive profitable, sustainable business growth for e-commerce brands. I co-founded Mint Performance Marketing in 2018, serving as the Head of Influencer and Social Media Marketing and managing numerous responsibilities associated with scaling a business. The company was acquired by Flight Story in 2023. I am the co-founder of Heat Creative Studio based in LA and the Creative Strategist Lead for Homestead Studio, a leading performance marketing agency. At Homestead Studio, I lead creative ad strategies for over 25 DTC brands and oversee UGC packages to enhance our clients' ad strategies. Growth is my constant pursuit, and I am deeply passionate about digital marketing and building relationships with brand owners, entrepreneurs, influencers, and talent. My expertise in creative strategy, particularly in paid social with a certification in Meta’s Certified Creative Strategy Professional.