About

Jimmy DeCicco, the co-founder of Super Coffee, is a visionary entrepreneur whose remarkable journey has left an indelible mark on the beverage industry. As the oldest brother at the helm of Super Coffee, Jimmy's raised over $150M in venture capital, led a team of 150 FTE and delivered $300M+ in sales since launching Super Coffee. Under his guidance, Super Coffee has broken through the noisy CPG industry, becoming a household brand name known for its innovative and energizing products. With an unwavering commitment to hard work and kindness, Jimmy epitomizes the ethos of the company, encapsulated in their motto: "Work hard and be nice to people." His achievements speak volumes, from earning the 2021 Beverage Industry Brand of the Year award to being recognized as an EY Entrepreneur of the Year in 2020. Super Coffee's ascent to the #1 Food and Beverage company on the Inc. 5,000 List in 2020 and Jimmy's inclusion in Forbes' 30 Under 30 Class of 2019 further underscore his exceptional prowess. Their viral appearance on ABC's Shark Tank in Season 9, Episode 22, in 2018 catapulted them onto the national stage. With strong wholesale distribution at major nationwide retailers like Costco and CVS, Super Coffee's trajectory to hundreds of millions of dollars in revenue is a testament to Jimmy’s unrelenting work ethic and entrepreneurial genius.

Experience

Oldest Brother, CEO, & Chief Brand Officer @ Super Coffee

Links from Jimmy

Shark Tank Episode [Youtube]

Jimmy x Nick Bare Podcast

Super Coffee Valued at $500M

Super Coffee's Disruption

5.0

Vinh

Jimmy is one of the most knowledgable founders of a company we had the privilege to meet. He is a straightforward mentor who will equip you with the tools of how to run your business better than anyone else. He's a mentor who has skin in the game and his experience demonstrates his impeccable understanding of the beverage and nutritional industry. A valuable mentor who has created a valuable product first hand and witnessed the highs and lows and will help you understand the reality ahead of you. Highly recommend this mentor and what he's done for the RTD bev market.

Alex P

Very insightful & productive session with Jimmy. Helped give a lot of specific advice on how to approach the retail side for our CPG brand and also general best practises for growth. Productive time!