About

Itay Forer has built companies the hard way. No shortcuts. No playbooks. He co-founded a startup that grew from 3 people to over 400, served hundreds of thousands of customers, raised tens of millions from top-tier investors, and generated tens of millions in revenue. It started with a personal frustration, a few co-founders, and a lot of trial and error. It turned into one of the leading on-demand services in the U.S., backed by Y Combinator and investors like the founder of Reddit, Gmail, and Joe Montana. But the real story is what happened in between the milestones. Learning how to lead without a map. How to trust instinct when everything feels uncertain. And how to stay human while building something big. Today, Itay is an executive coach and mentor to founders, CEOs, and high-performing professionals. Over the last five years, he’s supported hundreds of entrepreneurs not just with strategy, but with clarity. His superpower is helping people come back to themselves, see what matters most, and make decisions from a place of alignment. His approach blends execution with presence, strategy with introspection. He’s not here to give you a script. He helps people grow into the kind of leaders who can move fast without losing themselves. He also created ResetFlow, a community and space for high performers who are successful on the outside but want to feel alive, connected, and clear on the inside. It’s where people stop running on autopilot and start building from alignment. Areas of expertise ✔️ Scaling and team growth ✔️ Product-Market Fit and go-to-market clarity ✔️ Fundraising and investor alignment ✔️ Strategic decision-making and pivots ✔️ Product and business strategy ✔️ Leadership, energy, and resilience ✔️ Deep inner work and presence under pressure http://itayforer.com/