About

I am a multi-passionate digital marketing leader with deep expertise in direct to consumer & ecommerce growth. I have 10+ years of in-house, agency, and freelance experience. Ask me about: - Launching on TikTok Shop and making your first $1MM on the platform. Building a creative pipeline to support marketing spend from a few thousand dollars to tens of millions. - Battle-tested SEO strategies for commanding search engine real estate. - Measuring the efficacy of your marketing efforts and finding wasted spend (or areas of opportunity). - Creating influencer and brand ambassador programs that drive serious revenue. - Marketing SaaS products and a tech stack that supports your goals today and long-term. - Recruiting and managing high-performing in-office, hybrid, and remote marketing teams. - Assembling media plans and revenue forecasts that will blow away any finance team. - And more! Expertise: ✔ Measurement, attribution, & data viz ✔ Paid social ✔ PPC/SEM ✔ Programmatic display, video, OTT/CTV ✔ Affiliate ✔ Influencer ✔ PR ✔ SEO ✔ MarTech ✔ Creative experimentation ✔ Process innovation In October 2022 I joined the incredible team at BrüMate as their Director of Growth. BrüMate's insulated drinkware and coolers bring category-defining innovation to enhance your everyday. Previously, I led growth at Series B workwear brand BRUNT Workwear. BRUNT’s mission is to redefine the workwear category and outfit America’s tradesperson from head to toe. The BRUNT team is a scrappy group of innovators bringing much-needed change to an underserved market. Before moving in-house, I oversaw all client marketing at Firetoss. There, I led an exceptional group of marketers on a relentless pursuit to help our clients sell more online & generate qualified leads for their business through intelligent digital media strategies spanning PPC/SEM, programmatic, paid/ organic social, SEO, and more. I am a creative-minded digital marketing leader with expertise in building and managing integrated marketing teams that go above and beyond. I fell in love with marketing while founding and operating a custom snow ski manufacturing company in Salt Lake City, Utah.