About

Co-Founder of Lunar Solar Group and Retextion. Love to talk all things retention and subscription.

Experience

Director of CRM, Co-Founder at Lunar Solar Group

• Optimize customer lifecycles to improve LTV • Work with clients internal teams to develop and improve their marketing tech stack • Develop and build cross-channel CRM programs backed by data • Oversee strategy, copy, and design for all email, SMS, push and messenger programs • Identify opportunities to further drive revenue through customer campaigns and improve marketing efficiencies

Email Marketing Manager at Zeel.com

• Develop and optimize customer lifecycle communications across B2C and B2B businesses • Oversee strategy, design and execution for all email, push, and SMS marketing communications • Implement and optimize customer retention automation to improve LTV • Build monthly reporting dashboard to help track department and companywide KPIs • Worked with product team to help advance and strengthen the marketing tech stack and migrate to a omni channel marketing solution

Links from Gina

Lunar Solar Group

The Lunar / Solar Group builds superior marketing solutions for brands. We build best-in-class customer acquisition and retention programs by leveraging all available digital channels and pairing them with cutting edge marketing tech stacks tailored for each client's needs. Powered by our experienced team of digital strategist, analysts and designers, we provide simple solutions for your most complex marketing problems.

5.0

Gerald H

We were having issues for weeks trying to communicate with and get results from the support team at the software company that sold us the product. After browsing the mentors we found Gina and booked an hour session. Gina was incredibly helpful in guiding us on how to get the most out of our CRM software. She gave specific instructions on mapping out our customer journey and triggers for internal processes. Gina laid everything out in very easy to understand terminology. Within one day we implemented the changes and within a week we saw measurable improvement in conversions and user activity. Gina is truly an expert in every way. Definitely recommend!

Kenny H

We have been having major issues with email deliverability. Gina was able to help us identify the root cause (we were sending from an alias) and some other general tips for increasing deliverability. She also helped us select a better email tool (Klaviyo), that we're going to be testing. Overall it was a really good session, and I had a lot of clarity coming out of it.

Alex P

Very insightful session with Gina - we were looking for specific advice regarding maximizing our retention rates and she shared loads of practical insights/tips to us. Great session.

Karly M

Gina is a powerhouse. I thought I was good, but this woman is on fire. She really knows her stuff operationally and more importantly, knows how to communicate it. 10/10 recommend.