About

As the cofounder of GiddyUp, Eric has built and scaled a Partner Marketing and Ecommerce Tech Platform and Agency that has successfully launched hundreds of campaigns for DTC brands, generating over $1.5 billion in ecommerce sales—all on a 100% performance basis. Founded in 2013, GiddyUp just celebrated its 10th anniversary and has been a profitable, bootstrapped company every single year. In addition to GiddyUp, Eric is the President of Grommet, a DTC Product Discovery Platform that has launched more than 3,000 innovative products since 2008. Grommet's platform has been instrumental in spotlighting household names such as FitBit, Bombas, Bananagrams, SodaStream, PopSockets, and OtterBox. Grommet’s 3 million+ highly engaged, affluent shoppers support small businesses and discover unique products that enhance their lives. With over 20 years of experience, Eric brings a wealth of knowledge and a proven track record of success in the following area: DTC Ecommerce Direct Response Marketing Bootstrapping a Profitable Company Affiliate Marketing Partnerships Creative Strategy Paid Media Go To Market Strategy Publishers/Influencer Strategy Product Development Product Led Growth

Experience

President, Grommet

Since 2008, Grommet has given more than 3,000 innovative DTC products the opportunity and amplification to succeed—and given the world a place to discover them. Grommet and its community discovered and spotlighted many products before they became household names, such as: FitBit, Bombas, Bananagrams, SodaStream, PopSockets, Otter Box and many more. Grommet’s 3 million+ highly engaged, affluent shoppers love supporting small businesses (including makers, inventors, and entrepreneurs) and buying new, unique products that help them live a little better.

Cofounder & CMO, GiddyUp

GiddyUp is the world's first Partner Commerce® platform that profitably scales customer acquisition for the world’s most innovative brands. Since 2013, GiddyUp has launched over 200 direct-to-consumer brands and profitably driven $1.5 Billion+ in sales for its brand partners - on a 100% commission only basis.

5.0

Josh W

I had an incredibly insightful strategic advisory session with Eric Schechter. During our meeting, I shared the unique business model of our media company, which specializes in launching and monetizing podcasts and YouTube shows. Eric was able to provide specific, actionable advice that exceeded my expectations. Not only did he offer valuable strategies for increasing our prices, but he also identified an ancillary service we were previously overlooking. His guidance on scaling this additional service has already started to make a significant impact on our business.

Chris W

I recently had a mentor meeting with Eric about my business, and the experience was outstanding. Eric asked insightful questions and quickly grasped the nuances of my industry. He shared his thoughts on the future of the industry, which were incredibly enlightening. Eric provided powerful action items that will undoubtedly help me take my business to the next level. He also opened my mind to opportunities I hadn't even considered before. The value I received in such a short amount of time was immense. I definitely plan to work with Eric again. Highly recommended!

Kevin T

My mentoring session with Eric was nothing short of transformative. He shared invaluable 'golden nuggets' of wisdom that will propel my business to new heights. Each piece of advice was actionable and insightful, ensuring I had plenty of homework to implement and refine my marketing strategies. Eric's expertise and guidance are unparalleled, making him an invaluable asset to anyone looking to skyrocket their business. I can't wait to see the results!

Marc L

Was great to get on a call with Eric and discuss marketing. Not only did he provide great insight to some of the items I asked but he also brought up lots of items that I hadn't thought about asking and discussing. We went through both what I wanted to ask as well as the additional items and it was very beneficial. This was great bc it gave me additional perspective finishing up the call and I was very happy I did it.

Cary B

Man, the amount of value Eric Schecter packed into a tiny 30 min meeting was incredible. Zero time wasted, 100% effective. I had multiple challenges that I was looking for help with going into the meeting, and I was skeptical that we'd be able to cover everything in 30 mins... Eric's ability to get straight to the key issues, address them, provide direction, and novel insights was amazing. Thank you Eric! :)