About

Elitsa is the Head of B2B Sales at Preply Business. Elitsa started the B2B division at Preply in 2019 and was responsible for building and managing the go-to-market strategy, sales and account management processes, teams, and product offerings. Preply Business now partners with over 200 global organizations such as Mercedes Benz, UNIQA, Cornership for UBER, McKinsey, MIRO, Pic Collage, to name a few. Elitsa has over 11 years of sales experience and has worked at various companies, including at CEB, now Gartner, in Washington, DC, USA. At CEB, she advised Sales Executives on how to build strong Sales teams and increase their revenue by using the Challenger Sales approach. Elitsa has extensive experience leading and advising start-ups on how to hire, train, and scale sales teams that achieve results. In addition to Preply, Elitsa serves as an advisor for several Ukrainian start-ups that have 10xed their sales and valuations because of her support. Elitsa is passionate about working with Co-founders to help them build a strong B2B go-to-market strategy, understand their ideal customer profile (ICP), and build solid sales processes and product offerings.