About

Director of Business Insights working in the food & beverage industry for retail & DTC with emphasis in forecasting and syndicated data. Experienced in SPINS, Nielsen, Shopify, & Numerator (consumer insights) across 15+ brands & categories. Strong sales & financial analyst with a Bachelor of Science focused in Mathematics (Actuarial Science) and a Certificate in Business and Risk Management from The University of Texas at Austin.

Links from Ed

[YouTube] Why DTC Brands Shouldn’t Ignore Retail

Director of Business Insights at OLIPOP

CPG Consultant at Magic Spoon + many others

[Podcast] Olipop on Omnichannel Distribution & A New Way of Measuring Success

What OLIPOP discovered about how retail sales impact DTC sales, and vice vers & how OLIPOP structures their business insights function to drive alignment and lots of learning

4.5

Patrick P

Ed feels like a hidden gem on here. He provided super tactical advice for customer data, DTC strategy, subscription strategy (major insights here), and retail strategy. It is hard to find someone with so much hands-on experience that is still connected to the day-to-day actions that brands should take. Made immediate changes to our DTC marketing after our call. 10/10 would recommend.