Dylan Jones

CMO @ Podium Nutrition | Former VP of Digital @ MaryRuth's | Building Buddies Gum

Super Mentor

5.0

10+ sessions

About

CMO of PODIUM Nutrition, an omni-channel modern sports nutrition brand, former VP of Digital at MaryRuth Organics, as well as the Founder of Buddies Snacks Company (soon to launch). I've previously owned a digital agency that I scaled from my garage to employing ~6 people full time before realizing I didn't want to run an agency to the degree needed for a clean exit. We specialized in web development, web/mobile app development, holistic ad and creative strategy, ad management, content creation and email marketing- for both ecommerce and home service businesses. I understand the distinct overlaps and unique needs of small businesses up to large 9 figure brands, from direct hands on experience. I guarantee you that there is always a way to improve or efficiently scale what you're already doing- let's do it together!

Experience

Chief Marketing Officer, Podium

2.5x Rev YoY, on pace for solid 8 figures rev 2024 (and profitable). Because of our low spend, I emphasize a heavy pipeline of well thought out creative. Our retention strategy is top-notch and ready to scale into 9 figures. Successfully handled year 2 of retail and will be expanding into major retailers Q1 of 2024, with another 3x in top line slated for this year. I lead this company with a heavy emphasis on using digital tools and strategies for an omni-channel approach.

VP of Digital, MaryRuth Organics

Led a team of 12 to successfully grow this brand, while hitting key revenue and ebitda metrics (post-covid). Built and launched a new custom shopify theme, mobile app, revamped email marketing (massive open/ctr), grew subscriptions with data-backed bundles, and consolidated ad spend to reduce cac YoY.

Founder, Buddies Gum

I'm currently dumping my life savings into this, so you know I put my money where my mouth is. Buddies Gum is here to stay and will be launching soon. Same price point as 5gum, vertically integrated, sugar free, naturally sweetened, lightly efficacious (electrolytes, immunity, etc.). It'll be dope.

Links from Dylan

Breaking Into A Market, Authentically

I loved getting to sit down with Jacqueline on this episode of her podcast "Uncooked". We discussed how we broke into the emerging market of CrossFit, and grew a brand as authentically as possible (proven by concrete repurchase rates, growth in retail and digital channels simultaneously, and continuous social growth/engagement. Take a listen, as it will help you understand where I operate out of, as well as how I make decisions/strategies actually happen.

5.0

Alex P

Probably the most insightful session on Mentorpass I had. Dylan was straight to the point with his advice and gave very specific examples from Podium which were helpful. We have a lot of actionable insights on the influencer marketing & strategy side we are going to look to implement. He was also very generous with his time.

George P

Dylan wasted no time in asking questions that not only gave him the information to make insightful recommendations, but that also made me look at my business in a more deliberate way. Very happy with our call and looking forward to the next one.

M'Kenzie S

Dylan doesn't gatekeep on what works and how to be scrappy. We are able to get on weekly calls with Dylan and walk away with actionable tasks and feedback. I am excited to keep working with him!