About

I'm a former startup marketing executive with a decade of experience growing SaaS companies like Privy, Drift & Onshape. I started my career as a marketing intern at HubSpot and worked my way up to VP of Marketing at Privy.com. While I've always been inside the business doing the work, now I'm on the outside partnering with marketing leaders and CEOs as a consultant. I'm helping them better define & execute their marketing strategy, pilot new revenue channels and coach emerging marketing leaders. I'm also building DartStudios.io to help Shopify merchants grow their sales by connecting online and in-store customer data. Follow me on Twitter to follow our journey. Before Privy, I ran product marketing at Drift (currently valued at over $1B), and demand generation at Onshape (acquired for $470M in 2019). I also created TheProductLaunchMasterclass.com - a course over 250 product marketers have taken to learn my product launch framework that's driven millions of dollars in sales pipeline.

Experience

VP of Marketing at Privy

Director of Marketing at Privy

I lead brand & product marketing at Privy.com - the #1 reviewed sales app in the Shopify App Store and one of the fastest growing companies in the U.S (named on Inc's 5000 list in 2019 and 2020).

Director of Product Marketing at Drift

I led Drift's product marketing team while the company was growing from 45 to 400 employees. We supported 70+ sales reps, 30+ customer success managers and 100+ engineers & PMs. My team managed 45+ product launches in just over three years that influenced millions of dollars in pipeline, reduced churn and increased product adoption. We also produced dozens of customer case studies, helped generate 400+ customer reviews, and rewrote onboarding and account review processes for our customer success team.

Product Marketer at Hubspot

While I was a member of HubSpot's Product Marketing team I worked on several cross-functional initiatives including producing numerous product videos, writing customer case studies, managing 3rd party review generation campaigns and running a booth at HubSpot's 2013 INBOUND conference (that had over 5,000 attendees)