About

Bryan is seasoned marketing professional with 8+ years of experience. He has led data-driven media strategies for DTC and F500 Retail Brands with a proven track record of generating incremental revenue by finding the right marketing mix to drive brand awareness, qualified traffic, conversions, and customer loyalty. Most recently, Bryan joined Nood to grow the business from $100k TTM to over $50MM TTM in less than 12 months with a marketing team of 2 people. Before joining Nood full-time, Bryan led measurement and media strategy at Kargo to support advertising execution for enterprise brands like Abercrombie, Wayfair, Saks Fifth Avenue, and more.

Experience

VP of Marketing, Nood

Joined Nood early on and grew the business from $100k TTM to +$50mm TTM in less than 12 months.

Director of Efficacy, Kargo

Led Measurement for omnichannel digital media across open web and paid social advertising.

Sr. Director, Media Strategy

Managed media and creative strategy for F500 brands and retailers.

Links from Bryan

AdAge

Interviewed by Garett Sloane at AdAge regarding the impact Apple's Policy changes have had on advertising measurement & reporting and what Facebook is doing to combat this immense hurdle.

AdTech: Streetfightmag

iOS14, consumer privacy, and digital advertising effectiveness have been at the core of discussion for marketing departments. I've provided commentary on Street Fight's 'Expert Roundup: Data-Driven Advertising’s New Playbook.' Read my 3 themes for adaptability below.

eMarketer

Interviewed by eMarketer | Insider Intelligence's Audrey Schomer on evolving Facebook Advertising strategies post-IDFA. Involved in a 19-page report that provides data on the impact of Apple's ATT (privacy) update and highlights the opportunities advertisers are leaning towards to adapt to the disruption.

Speaker: ECOM WORLD 2021

Spoke at ECOM WORLD 2021 Conference teaching e-commerce brands how to use technology such as StitcherAds to enhance product images for a shop that stands out among a sea of offerings. Response: Thanks for the great presentation Bryan! I took so many notes. We’ve been sleeping on Pinterest but that ends now!

5.0

Kenny H

One of the best mentoring calls I've had (I've done 80+). Bryan had a very clear three-step framework to bring me through. He did competitive research before, to inform our conversation. He has a special ability to make complex topics seem very simple and is one of the smartest growth strategists I've ever met. Bryan was super generous, sending multiple assets and introductions after the call. I truly feel like this will be an inflection point in our business thanks to this single call with Bryan.

Tom

He's not JUST super knowledgeable about marketing, Brian is also very good at quickly assessing the business situation and knows how to steer the conversation into the right place to focus on the topics that actually matter. We did go through a lot in our very short 30 minutes, but I'm sure we'll do a lot more of these calls as it was super valuable.

Hamza H

Bryan is arguably the smartest person I have spoken to thus far on mentorpass. I joined mentorpass 6 months ago and have had several calls in this time with a myriad of individuals on this platform and Bryan is comfortably the most valuable call booked on this platform!

Sliman S

The clarity of information and actionable steps have been genuinely invaluable. Since working with Bryan I've experienced the fastest growth in my E-com brands to date and consistently exceeded q4 targets. Clear actionable steps given and advice given

Sliman S

Genuinely one of the most valuable sessions I've had with regards to scaling. Huge amounts knowledge, value and actionable steps from the session. Highly recommend