About

When it comes to navigating a career in marketing, there’s no one-size-fits-all. As a Berkeley Certified Executive Coach, my clients have described me as an experienced, practical, emotionally intelligent, and a results-focused coach. For eight years, I’ve coached marketing leaders, business owners, and marketers at every level in building a purposeful career and driving meaningful results from their social media, content marketing, and digital marketing strategies. I bring a diverse mix of experience to each session as I’ve been in the marketing field for 15+ years, worked with a range of leaders and companies across sectors, owned my own marketing consultancy for 10+ years, and have delivered over 160+ coaching hours to clients with a variety of backgrounds from all over the world.

Experience

Marketing Strategy Consultant and Owner of Honigman Media

A marketing consultant and adjunct professor based in Philadelphia. Since starting my own consulting practice in June 2013, I’ve had the pleasure of advising everyone from entrepreneurs at growing startups to marketing leaders at top NGO’s and Fortune 100 companies. I help organizations earn meaningful results with digital marketing, social media and content marketing by providing consulting services, training workshops, coaching programs, content writing and teaching courses. Think of my support as continuing education on marketing and career development to help you be more effective and save time.

Program Leader, Executive Education Faculty at Northwestern University - Kellogg School of Management

I teach executives on advanced digital marketing strategy, social media, SEO, and content marketing as part of the six-month curriculum for the Professional Certificate in Digital Marketing at Northwestern's Kellogg School of Management.

Marketing Instructor, Author at LinkedIn Learning

I teach online courses on marketing and career development for LinkedIn Learning. My marketing training courses include Social Media for Leadership, Social Media Marketing Trends, Social Media Marketing Foundations, Habits of Successful Marketers, How to Get a Job in Marketing, Create an Editorial Calendar, Essential Skills for Social Media Managers, and others.

Contributing Writer at Fast Company

I write for Fast Company's marketing innovation section about social media, marketing case studies, key trends, and more.

Visiting Professor, Marketing at Universidad Francisco Marroquín

I teach marketing courses at Francisco Marroquin University's Business School, the classes are Digital Strategy, Foundations of Content Marketing and Social Media Measurement.

Links from Brian

Why companies like Nerf and Olipop are hiring TikTok creators to run their accounts

Many companies have had success with paying TikTok influencers to promote their products, but some brands are now taking it a step beyond. Organizations like Nerf are hiring creators to run their brands’ TikTok accounts, in the hopes of growing their following on the platform—and developing a long-term relationship with their audience.

Should your brand take a stance on social issues? Here’s how to decide

Today’s world is more complex than ever before as multiple cultural moments unfold at the same time, requiring businesses to assess which subjects to speak on. While social media allows brands to immediately share their points of view, it’s important for businesses to pick and choose what they communicate on, in line with their values. It’s impossible to take meaningful action on every social issue presented in the news cycle. Focusing is necessary to truly make an impact.

How to get budding TikTok stars to hype your products, without paying influencer prices

Influencers are often the gateway for companies to become TikTok-famous–but it can sometimes be challenging to find the right partners that align with your brand. Unless your company is in a well-established category on the platform like beauty, where there are thousands of creators to choose from, it can be time consuming to find collaborators.

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