About

I'm a full-stack programmer, designer, and Shopify Expert. I build tools that help DTC brands increase their LTV & AOV. I've built tech used by brands, like Athletic Greens, Earth Breeze, Magic Spoon, WelleCo, and Arrae. I co-founded CartHook, a customizable eCommerce checkout used by hundreds of DTC companies on Shopify and brought post-purchase upsells to Shopify's platform 7 years ago. CartHook processes $1.5M/day for a variety of brands and has helped brands add an additional $250MM in the past 5 years through post-purchase upsells. I also consult as a Fractional CTO.

Experience

Founder, CEO @ Rodeo

Founder, CTO + Head of Product @ CartHook

Founder @ Rodeo

Fractional CTO for 8-Fig DTC brands

Links from Ben

Rodeo

SKINNY&bald

Subscription Radio

5.0

Ali E

Ben was not only easy to speak to and kind, but he was also incredibly helpful. His approachable demeanour made it comfortable to ask questions and engage in discussions. He consistently provided clear and insightful explanations, demonstrating his deep understanding of the subject matter. His friendly and supportive attitude made the mentoring sessions not just educational but genuinely enjoyable.

Alex P

Ben was very helpful in recommending tech stack and other recommendations we could look into to help increase our brands AOV & LTV. He was also generous with some extra time at the end as well 🙌