Co-Founder & CMO at Obvi
Super Mentor
5.0
150+ sessions
Co-Founder & CMO of Obvi, one of the world’s fastest growing health & nutrition brands. Since launching in 2019, Obvi has surpassed 250K customers globally, all whilst boot-strapping its way to $40 Million in sales in 40 months. Prior to managing Obvi's 7 figure monthly digital paid marketing budget on Facebook, Instagram, and TikTok, Ash co-founded Ghost3Media, a boutique digital advertising & growth agency managing over $15M of adspend. Let me help you figure out Meta ads! - Account Structure Strategy - Testing & Scaling Strategies - Cut Acquisition Costs - Improve LTV - Improve CAC/NCAC - Improve AOV - Optimize Landing Pages - Creative & Content Strategy - Offer Ideation - CRO (Conversion Rate Optimization) Hacks
Thomas
I had an incredible call with Ash Merwani, and I can confidently say he’s a true expert in his field. From the very start, Ash got straight to the point. It was clear that he had taken the time before the call to understand our context and review all the notes I provided. As a result, we were able to dive right into the most valuable parts of the conversation without wasting any time. What I really appreciated was his ability to help me prioritize what matters most for our acquisition strategy. He didn’t just answer my questions—he went beyond that, taking responsibility for focusing on what would have the most impact on our company. His approach was structured to ensure we maximized the value from the 30 minutes we had together. It's evident that Ash’s experience as a CMO translates directly into his role as a mentor. His insights were highly actionable, and I feel this was time extremely well spent. Ash, if you’re reading this, keep up the great work! I’m really looking forward to our next call. It was a pleasure speaking with you. Take care!
Alexandra F
I had the pleasure of having a session with Ash recently, and I was thoroughly impressed with their technical expertise in marketing strategy, CRO, web development, and creative production. As a mentor, Ash is not only knowledgeable and compassionate, but also highly attentive and engaged throughout the session. What stood out to me was Ash's ability to create a safe and confidential environment that allowed me to share my thoughts and concerns openly. Their empathy and understanding made me feel comfortable discussing even the most sensitive topics. Moreover, Ash's communication skills are exceptional, as they are capable of breaking down complex concepts into easy-to-understand ideas. Their patience and willingness to answer all of my questions ensured that I gained valuable insights from the session. Overall, I highly recommend Ash as a technical mentor for anyone seeking guidance in scaling up a marketing department. Thank you, Ash, for your technical expertise and guidance!
Michele S
Ash is awesome. What is so great about him is that he is doing the work daily, so his insights and advice are so damn actionable and timely. But he is not just a machine on the paid marketing side - on all aspects of the customer experience. He is obsessed with understanding consumers, designing ways to address their needs, and matching those to the business. I booked a 30-minute session and then another 60 minutes, which was worth every penny. Folks like Ash and others on Mentorpass have the answers and wisdom that can not be found anywhere other than inside the heads of people doing the work. I am building a new software product, and Ash's advice was invaluable to our product design. I made several changes to the product based on Ash's feedback. It was amazing to be able to brainstorm and chat with Ash. He has a great combo of intelligence, wiseness, AND generosity. If you have the chance, run, don't walk to schedule time with Ash.
Matt
Ash blew me away - I couldnt believe how 1:1 our situation and his responses were... from a situation they were seeing at Obvi a somewhat short time ago and what they did to overcome, etc. I booked a full hour and it was easily the most effective hour Ive spent on large problems this year. I've known the power of relationships for a few years now, coming from the Mastermind space, but what Mentor Pass has here, especially with Ash, is such a gem for anyone looking for tangible advice. Ash even mentioned following up post-call with introductions, things he said he'd send me next week, and his own resources....action items on his end, for us. Just incredible. Ash is just a solid dude, and knows more about the ecom space than you might find on this site. Thank you, my man! I so appreciate you.
Max M
Ash was able to tell me exactly what I needed to do to start seeing results through Facebook and TikTok. He picked apart my previous ad account structure and told me why it wasn't working and gave me a solid foundation, to begin with. He told me how I could make my creative, offer, and landing page better and gave me the testing and scaling strategy I need once I am ready to start running paid ads again. He went above and beyond and even sent all the notes from our call to me via email with basically handheld instructions and templates I could use and study off of. It was the first time I felt like someone in his position actually cared about the little guy and wanted them to succeed. Can't say enough good things about him. Thanks again Ash!
30 minute call