About

Ariel is the General Manager of Fabletics, the industry’s largest digitally native activewear brand with over 2.5M active customers. She is responsible for launching and scaling the Men's category to $120M+ rev in under 3 years. Before Fabletics, she was a Bain consultant, serving clients across a wide variety of industries including technology and bio-tech. An east coast native, Ariel has lived by the beach in Santa Monica, California for the past seven years.

Experience

SVP, GM at Fabletics

I'm a strategic thinker, brand evangelist and data junkie all in one. I oversee the P&L for a $400M+ rev DTC ecommerce brand, and my passion is creating seamless customer experiences that live at the intersection of brand and performance marketing.

Consultant at Bain

After business school, I joined Bain and learned how to become an expert in just about anything in under 5 days. I helped clients from a wide variety of industries (semiconductor, gaming, utilities, biotech) build strategies and optimize processes to create value.

MBA at Yale School of Management

I chose SOM for the small, tight knit community that was committed to building the next generation of socially responsible leaders.

Bachelor's at Harvard University

East Asian Studies major, violinist in the Harvard Radcliffe orchestra, member of The Sab, off-and-on club lacrosse player.

Links from Ariel

The Jaunt

I believe travel is the best way to learn about yourself and the world. The Jaunt started as a passion project to house travel recs for friends and family, but is quickly turning into more - stay tuned!

5.0

Santiago R

Ariel was awesome! I'm reviewing this about 5 months after our session and I still remember al the value she provided. I was not expecting that much. She knows what she talks about in regard to marketing, scaling, market research, and customer understanding. Thanks, Ariel. Absolutely recomended

Santiago R

Ariel is a genius. It's the second time we speak, after a year, and now I regret not speaking with her more often. Her knowledge is not limited to her areas of expertise but she advised me with a holistic approach on everything (marketing, operations, CX, hiring, etc)