About

Anouck Gotlib, CEO of Belgian Boys, is on a mission to turn up the happy - one sweet moment at a time. Launched in 2015, Belgian Boys is in the business of fun, offering a delicious assortment of treats, breakfast, and desserts available in 5000 stores and online. She leads a passionate team dedicated to growing more than just a revenue-driven business - creating joy for customers and spreading sweetness in people's lives. Anouck was born in Antwerp, Belgium and studied Fashion Design before working at fashion houses including Zac Posen and Natan. A fortuitous seating arrangement on a plane ride from Belgium to New York put Anouck in touch with Belgian Boys founder (and her eventual husband) Greg. Anouck spent long nights and weekends working to launch the brand before stepping away from fashion and into entrepreneurship full time. Anouck and Greg live in Brooklyn, NY with their two sons who start each day with Belgian Boys mini pancakes.

Experience

EY Winning Women Class of 2021

The EY Winning Women Class of 2021 is composed of 27 high-growth companies owned and led by women across the US and Canada, spanning a variety of industries. This year's class has a strong showing of founders focused on sustainability, with companies offering solutions to industrial food waste, innovative power generators, energy-saving electromechanics and eco-friendly baby products. The founders are also concentrated on tech-driven solutions across industries ranging from higher education to leadership coaching, health and wellness, and more. The entrepreneurs selected for the program showed a level of ingenuity, strategy and grit that stood out from the crowd.

Links from Anouck

Inc. 5000's Fastest Growing Private Companies in America

CEO at Belgian Boys

5.0

Arnulfo T

Anouck gave great advice on helping our business grow! She helped us tremendously with a few ideas in just 30 mins, and these ideas have become a great success at our brand!! Would definitely recommend to any founder interested.

Arnulfo T