About

Allie is a CEO and DTC brand & business builder at Harry's Inc. (>$1.7B disruptor CPG company), incubating and scaling Harry's, Flamingo and Cat Person businesses. She is focused on creating consumer-centric, high growth brands. Founder & GM @ Flamingo - Women’s body hair disruptor - Grew business 0 to $50M+ - Featured in Vogue, Elle, Allure, NYMag, Refinery 29, etc. - National sales via DTC, Target, Costco, Grocery, Drug channel & Specialty - Partnerships with Ashley Graham, Man Repeller, etc. CEO @ Cat Person - DTC premium cat food & care ($15B addressable market) - Scaling DTC subscription business - Pricing, growth marketing, innovation, org development, channel expansion VP growth, insights & international @ Harry's - $500M+, >30M razors sold - Subscription-first DTC business - Disruptive DTC to retail strategy (Target, Walmart, etc.) - Harry's UK and European expansion Former Consultant & Project Leader at The Boston Consulting Group. Wharton Business School alum.

Links from Allie

[Glossy] ‘We need to know the customer at the core’

[Yahoo] Allie Melnick talks shaving down the stigma around natural body hair

[Fast Company] With Flamingo, shaving pioneer Harry’s branches into women’s grooming

[BoF] Harry’s Partnership With Ashley Graham Shows Celebrity Deals’ Evolution

[Vanity Fair] Meet the Company That Wants You to Support Bush 2020

5.0

Nik M

Fantastic session! Allie did a really great job listening to my situation, etc., before passing comment, asking engaging questions, and politely moving the conversation forward when she thought necessary (i.e., speeding me up to the next point). This was great for getting the most out of our time together and also let me know that something I was getting hung up on was not the thing to be hung up on. Will definitely book in another session in the near future.

Bill

Allie was able to pick through all I dropped on her and send me 3 insightful points that have altered how I view our road map. Jump at a chance to speak with her.

Andrew S

Allie was AMAZING. She is so damn smart, impressive, and eloquent with all of her advice/feedback. Highly recommend to anyone looking for a solid booking!