Alexa Natanson
Growth Strategist, Acquisition and Retention
About
If you're passionate about your business and there's a market for your product, I'll help you grow. I've been in ecommerce for over a decade, with a focus on customer acquisition. I believe companies should grow with a well-rounded strategy around diverse sources of acquisition and a focus on retention and LTV. I have an extensive background in digital marketing (social, SEM, display, affiliate), offline marketing (TV, radio, direct mail), website CRO, and customer retention strategies. My heart is in marrying the qualitative with the quantitative — let's look at the data, and then find out what's motivating that data. Nothing gets me more excited about what I do than chatting with early stage businesses about all their potential.
Experience
Marketing Director @ Scratch Nails
Ran marketing at subscription nail art business. Initially worked to grow organically, by scaling email list and improving conversion rate. Grew email list by ten times. Increased email conversion rate from 1 to 7%. Ran social ad campaigns on Facebook and Instagram with positive ROAS. Ran organic social content on Instagram, launching and growing SnapChat account and Pinterest. Implemented partnerships to increase brand awareness.
Growth Consultant (DTC)
Strategy for growth at DTC businesses, from acquisition to retention to website optimization. Oversee marketing for ecommerce businesses. Create content for websites, email newsletters, and social media. Implement advertising campaigns, including SEM, display, PPC, Google AdWords and Product Listing Ads (Google Shopping), Facebook ads, and remarketing. Manage marketing budgets and optimize spending. Manage content and promotional calendars. Build influencer relationships and affiliate programs. Use analytics to increase performance of paid and unpaid campaigns. Build strategies for customer acquisition and customer retention. Use SEO tools to improve search ranking. Specialize in growing email lists, increasing open and click through rates, and segmentation strategy.
Chief Growth Officer @ Uqora
Grew company from small business to 8-figure DTC success, all the way through to acquisition from parent company. Built marketing strategy from the ground up, scaling customer acquisition MoM — on average growing new customers by 150-800% every year. Core marketing channels include Facebook, SEM, audio, and TV. Consistently making improvements to customer LTV for every cohort (3, 6, 12, 24 months). Work on new product launches, brand messaging, website testing, and more!
Links from Alexa
5.0
Steven G
My conversation with Alexa was insightful and filled with actionable advice. She demonstrated a deep understanding of customer retention strategies and provided clear and concise steps to improve our email flow structure. Alexa's input on our target market was particularly beneficial. Her ability to cater her advice to our specific business needs was impressive, and it allowed us to refine our approach effectively. I would highly recommend Alexa to anyone seeking guidance to grow their business. Her strategic thinking, knowledge, and friendly demeanor make her an outstanding mentor.
Alex P
Very insightful session with Alexa - we spoke a lot about retention and maximizing LTV and Alexa's was very knowledgable in that space and shared loads of insights & best practise tips that she's seen work well for other brands. Productive time!