Alexa Kilroy
Dir. of Marketing @ FERMÀT
About
Hey! I'm Alexa - Director of Marketing at FERMÀT, former Director of Marketing at Stay Ai & Head of Brand at Triple Whale. I've managed six figure ad campaigns for multiple DTC brands, spent hours studying consumer behavior and digital marketing data, developed creative strategy from the ground up, written LOTS of copy, shot lots of creative + built performance marketing teams for brands... if it's in e-comm and it's related to marketing or leadership, I've probably done it. I'm passionate about helping businesses use their data (or market data) to figure how exactly how to convert their customers through compelling messaging & visuals. I also love chatting about team growth, building brands, and all things advertising. Here's a non-exhaustive list of things I'd love to jam with you on: creative strategy, consumer psychology, branding, digital marketing, data-driven decision making, young entrepreneurship, and female entrepreneurship.
Experience
Director of Marketing at FERMÀT
Director of Marketing at Stay AI
Head of Brand @ Triple Whale
Senior Creative Strategist @ First Day
Director of Marketing & Operations @ Talk Howdy
Paid Advertising Manager @ Superfoods Company
Links from Alexa
Better Data = Better ROAS: Using Data to Inform Creative Decision Making
Why Creative Strategy is Integral for Growth | DTC Deep Dive Podcast
DTC Creative Strategy Unpacked | How to Market your DTC Brand Podcast
Media Buying, Creative Strategy, and Growth | The Brand Building Podcast
5.0
Jason
What didn't Alexa manage to do in that 30 minutes? Given a very brief intro to the business and the situation I was in, we speed ran through more details as she was getting a link to the website real-time. Alexa got really tactical and really hit me with a lot of actionable, high-leverage todo's. Absolutely.. incredible.. Highly recommend
Ezriel
I highly recommend Alexa, her creative ideas and practical advice helped me identify critical areas for improvement in my branding, design and overall strategy. She created a supportive and comfortable environment for our discussion, and her insights are grounded in real-world experience. I plan to book her again!
Christopher E
Alexa took the time to really walk us through her experience in the space, and provide the context necessary for us to proceed in the right direction with our product research, design and narrative.