About

Hey! I'm Alexa - Director of Marketing at FERMÀT, former Director of Marketing at Stay Ai & Head of Brand at Triple Whale. I've managed six figure ad campaigns for multiple DTC brands, spent hours studying consumer behavior and digital marketing data, developed creative strategy from the ground up, written LOTS of copy, shot lots of creative + built performance marketing teams for brands... if it's in e-comm and it's related to marketing or leadership, I've probably done it. I'm passionate about helping businesses use their data (or market data) to figure how exactly how to convert their customers through compelling messaging & visuals. I also love chatting about team growth, building brands, and all things advertising. Here's a non-exhaustive list of things I'd love to jam with you on: creative strategy, consumer psychology, branding, digital marketing, data-driven decision making, young entrepreneurship, and female entrepreneurship.