The session with Kirstyn helped us to better frame the "how" for our DTC ecomm launch. She is currently running a DTC ecomm company herself so she was able to answer broad strategy questions with use-cases specific to her biz/industry. Kirstyn asked questions that we had not previously fully considered and then walked us through how we might implement those answers as specific action items into our business. If you have a DTC ecomm biz and are looking for someone who has launched multiple companies and who has the time and heart for other entrepreneurs, Kirstyn Shaw is your mentor.