the session with grace was extremely helpful. grace listened to what I felt we needed and then formulated a tactical plan of attack based on my input and her experiences. grace helped to establish the framework for developing weekly deadlines for deliverables related to product launch, website buildout, multi-channel marketing (email, FB, IG, influencer, etc) and UX. i have no experience in this area and often times do not know what to ask to determine what should be the next area of focus. grace is gifted at sorting through somewhat incoherent rambling to extract key product/market insights. it was a great first call and I am excited to continue working with her.